As you know, Black Friday and Cyber Monday are right around the corner, and Christmas is only a few short weeks away. Depending on what you sell, you may already be seeing the impact of increased holiday traffic on your E-Commerce website. As more and more consumers stay at home and shop online to avoid huge crowds and long lines, it’s important to be prepared for larger traffic flows this time of year. Is your website prepared?
The first thing you should check is that you are on the right web hosting plan. Shared hosting may be a perfect fit for the rest of the year, but if most of your business is done around the holidays, you should expect much higher website resource usage during this time. You may want to consider Cloud Hosting for this reason. With a cloud hosting plan, resources can be adjusted on the fly so that you are prepared for fluctuations in traffic without long periods of maintenance downtime. Another benefit is that you only pay for the resources you need, when you need them, so you’re not overpaying for hosting when you only need a lot of resources for a few weeks. Please Contact Us if you’d like a free consultation to make sure you’re on the right hosting plan for the holidays.
Secondly, you’ll want to make sure that your website is optimized to handle a higher amount of visitors surfing at once. If a customer happens upon your site but it takes more than a few seconds to load your home page, they are likely to continue on to another store. There are a number of free online tools that can be used to measure website loading speed from various locations and using different browsers and platforms. One such online tool is Pingdom. It will not only show you how much time it takes to load your site, it will also make recommendations on how to improve your website code or server settings to improve performance. If you host with us, we are happy to assist with any server-side changes you’d like to implement.
If your online store is new, you may not have a good idea on what kind of traffic to expect this time of year. Not to worry–our support team is available 24/7 to discuss this and any other questions you may have. Here’s to a happy and profitable holiday season!